Digital Millennium Copyright Act (DMCA) and Copyright Takedown Policy




About DMCA

This page offers information to models about using DMCA Notices to have their content removed from third-party websites.

DMCA is short for Digital Millennium Copyright Act and one part of that law allows copyright holders to send DMCA Takedown Notices to parties that are using copyrighted content illegally to notify them that they must take it down.

What Is DMCA? (Digital Millennium Copyright Act)

The Digital Millennium Copyright Act (DMCA) is a US Federal Law that protects digital content owners and creators. The law was passed in 1998. The best thing about DMCA is that you don’t need a patent, trademark or copyright. If you are the one who created the content, you own the rights to it.

  • DMCA Gets Stolen Content Removed – DMCA is the most common law leveraged when getting stolen content removed from the internet. The act of requesting the content get removed is called a “DMCA Takedown Notice” or “DMCA Takedown Request”. The DMCA notices can be sent to a number of parties; the infringing website, the web hosting company, the domain registrar, search engines and other entities.
  • Where To Submit DMCA Notices – The DMCA takedown notices can also be sent out by a number of parties. Independent models can send out their own requests, although this is not advised. The requests require contact information to be included. This leads to some major privacy concerns and models have been doxed by doing this.
  • Who Can Submit DMCA Notices – It’s recommended that either your camming or clip site does this on your behalf, assuming that they’re offering DMCA services. It’s also possible to hire a DMCA agency, which costs some money but gets tremendous results. Going either of these routes, it’ll be their names and contact information rather than yours. This greatly helps protect you and your privacy.

Content Ownership

Cameralux respects the intellectual property of others, and we ask our users to do the same. Our policy is to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act ("DMCA"). Cameralux may disable and/or terminate the accounts of users in accordance with this policy.

If you believe that your work has been copied in a manner that constitutes copyright infringement, or your intellectual property rights have been otherwise violated, you can request that we take down the infringing material by filing a DMCA Notice with Cameralux. If your material has been removed as a result of a DMCA Notice, you may file a Counter-Notice requesting that the material be restored. Please note that we do not make any legal decisions about the validity of your claims.

Anyone making a false or fraudulent Notice or Counter-Notice may be liable for damages under the DMCA, including costs and attorney's fees. If you are unsure of whether certain material infringes your copyright, contact an attorney.

Notices and Counter-Notices are legal notices distinct from regular Site activities or communications. As such, they are not subject to Cameralux's Privacy Policy. This means we may publish or share them with third parties at our discretion, and we may produce them pursuant to a legal discovery request.

Filing A DMCA Notice

To file a DMCA Notice with Cameralux, you must send us a written letter by fax, regular mail, or email. When we receive a clear and valid Notice pursuant to the guidelines set forth below, we will respond by either taking down the allegedly infringing material or blocking access to it. We may contact the Notice provider to request additional information. We reserve the right to ignore a Notice that is not in compliance with the DMCA.

Your Notice must include the following:

  • A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
  • Identification of the copyrighted work claimed to have been infringed, or, in the case of multiple copyrighted works, a representative list of such works.
  • Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit Cameralux to locate the material.
  • Information reasonably sufficient to permit Cameralux to contact you, such as an address, telephone number, and, if available, an electronic mail address at which you may be contacted.
  • A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
  • The following statement: "I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed." 

In general, models broadcasting on CameraLux are the owner of their content and copyright. As part of the Model Agreement, models grant CameraLux a non-exclusive license to use this content on our website. However, as owners of the content and copyright, only models themselves have a right to submit a DMCA notice.

Sending DMCA Notices

You are entitled to send a DMCA notice to any website that is illegally posting your content to try to have it removed. There are a number of companies that can send a DMCA notice on your behalf and they usually charge a small fee for each DMCA notice or a flat monthly fee.

Sending Notices Yourself

You may also send your own DMCA notices without the aid of anyone else. If you Google "sending a dmca takedown notice" or "sample dmca notice" you will find easy-to-use instructions and templates.

Keep in mind that the DMCA notices you send are often made public record on sites such as

Therefore, to protect your privacy, we encourage you to not use your birth name, physical address, or your primary e-mail address, when sending a DMCA notice. You should instead use a legal alias and a new e-mail you create for this purpose.

Submitting DMCA Notices Yourself

It is possible to submit DMCA takedown notices yourself. This is risky business, as contact information is required on the notices. Models have gotten doxed or blackmailed going this route! If you do decide this is a course of action you want to pursue, here’s some general information and tips.

If You Do Submit Your Own Request - Use Fake Email and Name!

Models have had success in using their model name, a PO Box that wasn’t their own, and out of city, and a secondary phone number with an area code different from their area. This can greatly protect the model from the chance of being doxed in the process of getting pirated content removed. Some networks redact specific information during the DMCA process. If you’re filing the requests yourself, it’s worth asking what information can be redacted and what information is made public.

Google Doesn't Really Verify DMCA Complaints

Google doesn’t really seem to verify the identity of those submitting the DMCA complaints. In fact, there have been multiple reports of webmasters reporting other affiliates to Google, pretending to be a representative from a big-box site. That shows you how much verification they do. Therefore, submitting DMCA complaints to Google using fictitious information is much easier than doing it other places.

But be careful! All Google takedowns are listed in the Lumen Database. That means that the information you provide will be listed there, as well as the description of the content being taken down. Another major reason why you never want to use your real name and contact info!

Make Sure To Follow Directions As Best As Possible

Different parties have different instructions for submitting DMCA notices. Make sure to follow them as best as possible. Keep in mind, some information you might not be able to provide. For example; web hosting companies generally request the contact information for the infringing party. Pirates don’t exactly hand that to you on a silver platter. Even if you can’t provide everything, do the best you can.

Some entities will redact some of the contact information of the party submitting the takedown notification. If that’s the case, it’s worth asking what information gets redacted. Make sure to get it in writing or email form. That way if they don’t redact the information, you can raise hell!

Submitting DMCA Notices To Google / Search Engines 

Search engines are one of the largest traffic sources out there. That means they’re also one of the top traffic sources for pirates as well. Luckily, they’re all based inside the United States. Therefore, they all have to honor Western intellectual property laws. This means they’re highly receptive to DMCA complaints. 

Pirate Websites

CameraLux does not own or operate any other websites that post models' content. Therefore you may assume that any content posted was not authorized by us and you may send a DMCA Notice to have it taken down.

Filing A DMCA Counter-Notice

If your material has been removed or blocked by us as a result of a DMCA Notice, you may send us a Counter-Notice asking for the allegedly infringing material to be restored.

When we receive the Counter-Notice, we will send a copy of the Counter-Notice to the party who originally requested the removal of the allegedly infringing material and we will reinstate the allegedly infringing material, unless that party obtains a court order supporting its removal. We reserve the right to ignore a Counter-Notice that is not in compliance with the DMCA.

Your Counter-Notice must include the following:

  • A list and description of all material(s) that were removed by Cameralux and the location at which the material(s) appeared before it/they was/were removed.
  • Your name, address, telephone number and email address (if available).
  • A statement that you consent to the jurisdiction of the U.S. Federal District Court for the judicial district in which your address is located (or Rock County, Wisconsin if your address is outside of the United States);
  • A statement that you will accept service of process from the person (or an agent of such person) who provided the DMCA Notice to us.
  • The following statement: "I swear under penalty of perjury, that I have a good faith belief that the material identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled."
  • Your Signature.

DMCA Notices and Counter-Notices should be sent to Cameralux's Agent for Notice of Claims of Copyright or Other Intellectual Property Infringement as follows:

By mail: 

Orion30 LLP

Cheraka Abogados
Adress: Av. de la Reconquista, 4, 45004 Toledo, Spain

By Telephone: 
If you have additional questions you may also call +448081696461 (UK), 24 hours a day, 7 days a week.

By email: 
Email use this form here

Cameralux's Agent may also be reached by phone or here